Marketing Strategy

How I'll seamlessly manage every facet of your sale.

Sourcing Your Buyer

The next owner of your home could be searching for properties anywhere. That’s why I’ll pair predictive data with a multifaceted marketing plan — to ensure your listing is seen by each and every prospect.

Alexander Kiren

Learn how Alexander will seamlessly manage every facet of your sale.

San Francisco Bay Area Real Estate Agent

51%
Buyers who found their home online
30%
Buyers who found their home by working with a dedicated buyer's agent
19%
Buyers who found their home via signage, networking, print ads, or other method

Pre-Marketing Your Home

Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market.

Early to list
means early to sell

Listing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and
shorten the sales timeline.

Get twice
the exposure

Coming Soon creates two separate opportunities to launch your property: First on Compass.com, and then later when the listing goes live on the MLS and aggregate sites.

Get feedback,
fast

Testing the market with Coming Soon helps your listing to perform even better, once it opens to the public. You’ll gain invaluable insights on pricing, photos, and positioning.

Compass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errors and omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the benefits described herein. This is not intended to solicit property already listed. Equal Housing Opportunity.

Your Personal Property Website

We'll create a unique property webpage to feature your home in a way that makes it stand out from the crowd. We can design, innovate, and completely control the presentation of your home on your website.

Details

Allow buyers to find all the information they are looking for in one place

Attention

Offering valuable insights to buyers allows them to focus on your property

Tracking

Lead Capture tools allow for tracking of buyer activity

Unique Exclusivity

Every business has its website, which displays their unique products in the most captivating way possible; why not you do the same for your property listing.
​​​​​​​

Increase Exposure

Combination of organic keywords can help appeal search engines. It’ll also directly impact your property visibility on digital platforms that attract more buyers.
​​​​​​​

Dynamic Storytelling

By letting you focus on each and every detail and nearby amenities, it helps you present the house in a more radiant and attractive manner to the homebuyers you are targeting.
​​​​​​​

Intelligent Digital Marketing

We will promote your listing on all Social Media platforms using data and industry experience to showcase your property to the right people at the right time.

Precise
​​​​​​​Targeting

We find the most likely buyers for your property using exclusive data.

Optimized
​​​​​​​Performance

We perform continuous testing to deliver the most successful ads.

In-Depth
​​​​​​​Analytics

We track and measure the results of every campaign for continued optimization.

Why paid advertising matters​​​​​​​

  • Reaches passive buyers
  • Drives more private tour requests
    ​​​​​​​
  • Brings more open house visitors
  • Accelerates the transaction timeline
    ​​​​​​​
  •  Improves chances of competing offers
  • Can drive a higher purchase price

Photography, Video, and 3D Tours

Powerful imagery sells homes, and our team invests in visuals, editors, creative producers, and the industry's most respected photographers and videographers to capture your home's finest selling points.

Marketing Your Home Virtually

Our complete suite of virtual showing services provides for a safe and seamless process to bring hundreds of  eager buyers to your home without the foot traffic.

Property listings with virtual tours receive over 40% more clicks compared to those using only images.

45%

The percentage of buyers who attend open houses over the course of their search process

Virtual Services

By pairing the industry's top agent talent with technology, Compass has created an exclusive suite of services to make the virtual home buying and selling experience safe, intelligent, and seamless.

  • Virtual Open Houses
  • Virtual Events
  • Interactive and Dynamic Home Tours
  • Dynamic Digital Brochures
  • Video Mail Live Postcards Mobile Listing Ads
  • Real-time Digital Ad Insights
  • Live Virtual Buyer Events
  • Enhanced 3D Virtual Staging
  • Video Generator

Print Materials

Every single marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates it to luxury status.

Formats

  • Postcards
  • Notecards
  • Bi-folds
  • Mailing Brochures
  • Tri-folds
  • Gate-folds

Social Media

We engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantifiable way.

Facebook

Community Groups
​​​​​​​Facebook Ads

Instagram

Cross-Marketing
​​​​​​​Engaging Stories

YouTube

3D Video Tours
​​​​​​​Google Ads

Driving Traffic to your Listing

Your property deserves an advertising strategy as unique as it is. Employing our digital campaigns, and social channels we attract prospective buyers through paid Ads, and then leverage their site activity and saved preferences to position your listing in front of the right audiences.


​​​​​​​Your prospective buyer decides they're interested in purchasing a property.​​​​​​​


​​​​​​​They arrive on Compass.com via paid ads on Google or Facebook, social media, press coverage, or organically.​​​​​​​


​​​​​​​Once on the Compass site, they determine their search criteria, including price point, neighborhood, and desired layout.​​​​​​​


​​​​​​​We track these browsing preferences and use them to form your listing's buyer profile.​​​​​​​


​​​​​​​We then deploy digital listing campaigns, targeting users based on these characteristics.​​​​​​​

Digital Presence

At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.

1.9M+

Average monthly page views on Compass.com, where your property's critical selling points are presented via an intuitive, searchable platform

800+

Partner websites to which your listing is automatically syndicated for maximum digital coverage

Networking Capabilities

Aided by state-of-the-art Compass technology, I'm strategically connected to the market's entire
brokerage community.

Unprecedented reach

Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email
campaigns and targeted outreach.

Email Marketing

Stories drive action. We tell a story about your listing through a series of targeted email blasts, sent to a carefully-chosen audience. Well-designed email design with data-driven targeting ensures your listing arrives in precisely the right hands.
​​​​​​​

Eye-catching design

Our crisp, clean aesthetic beautifully frames your images and listing details.

Intelligent targeting

A variety of layouts lends itself to both consumer-facing and broker-facing messaging.

Mobile optimization

With so many buyers viewing email on their phone, our scrolls are designed for both platforms.

Advertising

Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer profile, I'm able to craft an effective, targeted campaign strategy unique to your listing.​​​​​​​

Regional Promotion

Using an array of high-impact opportunities, we put our listings at the local intersections that matter most.

Media

Local publications that regional agents have been featured in during the past year:

  • Nob Hill Gazette
  • SF Magazine
  • Marin Magazine
  • Diablo Magazine

Marketing Plan

We think outside the box to bring each home's individuality to life.
Your home's online presence is our priority. Through creative
content that is beautiful, engaging and targeted, we find the buyers
looking for a home just like yours.

PROPERTY
PREP

MARKET READY

Coordinate property updates to get the top price:

  • Painting
  • Light Fixtures
  • Modern Surfaces
  • Flooring updates

STAGING

Use staging
professional services
to make the property
look best. Declutter,
clean and move
furniture items if
necessary.

PHOTO-VIDEO-3D

Professional photo,
video 3D tour of
your property and
neighborhood - to
showcase the home
due to limited
showings.

ONLINE
EXPOSURE

UNIQUE WEBSITE

Your custom property
website with photos,
video, 3D Tour,
marketing
information and
contact form.

SOCIAL MEDIA

Paid ads on all major
platforms: Facebook/
Instagram and
YouTube.
Focused stories to
highlight the
neighborhood.

COMING SOON

Coming Soon listing
on MLS and
Compass to generate
buzz and assess
initial interest before
coming to market.

SPREAD TO
NETWORK

REVERSE TARGET

Targeted e-mail
campaigns to agents
active in the area.
Weekly E-mail blasts
to top agents in Bay
Area.

WORD OF MOUTH

Office meetings to
announce new
listings.
Posts to internal
online platform to
share with all
Compass agents.

OUT OF AREA

Communication with
out of area offices
interested in San
Francisco listings.

Representing Your Home

Supporting Your Sale

Monitoring the market

Called the Pinterest of real estate, Collections allows us to track the local landscape for the duration of your sale in a centralized, visual space.

Collections

Together, we can keep a close eye on homes similar to yours, keeping tabs on the competition in order to make strategic decisions based on price and status updates.

Assessing strategy

Using our digital dashboard, I can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process.

Insights

The Insights dashboard grants me access to real-time data about your listing’s traffic, so I'm able to refine marketing and pricing strategy and discover new leadgeneration opportunities.

Work With Alexander

Whether representing a first time home buyer, an investor or a seasoned developer, Alex’s only goal is to ensure client success. The 415Residence Team is Your Real Estate Concierge.

Let's Connect