Keeping It REAL

Real Estate Topics, Frequently Asked Questions, Before and Afters, and New Development Projects.

Smart Buyer's Guide to Choosing the Perfect Property

Smart Buyer's Guide to Choosing the Perfect Property

  • Alex Kiren
  • 02/16/19

To avoid unfortunate scenario, first-time buyers will need to think carefully and weigh all of their options.

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5 Home Seller Strategies for Staging your Home Perfectly

5 Home Seller Strategies for Staging your Home Perfectly

  • Alex Kiren
  • 02/16/19

Scrolling through gorgeous room after room helps serious buyers see themselves settling down in those very rooms.

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The 5 Biggest Mistakes to Avoid When Buying your first Home

The 5 Biggest Mistakes to Avoid When Buying your first Home

  • Alex Kiren
  • 02/16/19

The biggest headache for so many first-time buyers is the down payment.

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Benefits of Working with an Experienced Investment Realtor

Benefits of Working with an Experienced Investment Realtor

  • Alex Kiren
  • 09/24/21

Steering you toward better investment properties and away from costly mistakes are some of the best benefits of working with a ...

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How Digital Marketing Impacts Your San Francisco Home for Sale

How Digital Marketing Impacts Your San Francisco Home for Sale

  • Alex Kiren
  • 11/24/21

Target qualified buyers and sell your home faster (and for more money) using digital marketing tools.

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Single-Family Home vs. Condo: Pros and Cons

Single-Family Home vs. Condo: Pros and Cons

  • Alex Kiren
  • 12/15/21

If you’re unsure whether your next home should be a stand-alone single-family house or a shared-space condominium, take a look ...

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6 Reasons to Invest in San Francisco Real Estate

6 Reasons to Invest in San Francisco Real Estate

  • Alex Kiren
  • 03/8/22

Low-interest rates and a robust real estate market make the Bay Area a perfect place for short or long-term investment.

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Top 5 Reasons Sellers Work with Alexander Kiren

Top 5 Reasons Sellers Work with Alexander Kiren

  • Alex Kiren
  • 03/20/22

The benefits of working with a San Francisco real estate investor.

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Get to Know These 6 San Francisco Neighborhoods

Get to Know These 6 San Francisco Neighborhoods

  • Alex Kiren
  • 06/5/22

Stunning bay views, sophisticated living, and parks galore await you in these prestigious SF enclaves.

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Why Professionally Photographed Homes Sell Faster

Why Professionally Photographed Homes Sell Faster

  • Alex Kiren
  • 06/29/22

With pristine photographs of a striking space, your home is sure to attract multiple potential buyers.

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Work With Alexander

Whether representing a first time home buyer, an investor or a seasoned developer, Alex’s only goal is to ensure client success. The 415Residence Team is Your Real Estate Concierge.